Our product · Instagram audit engine
The audit a strategist would write, if every client got a week.
Type a public Instagram handle. A few minutes later, download a branded audit of around twenty pages with every recommendation tied to a real post. Built with a working strategist, used on her client accounts.
System
Instagram audit engine
Built with
Tamara Hammad, social media strategist
Input
One public handle. No logins.
Status
In production · white-label on request
This one is ours. Every number on this page comes from the production system.
The strategist console · a real audit, mid-edit
White-label on request
Every section is editable, every recommendation lists the posts it cites, and the PDF preview updates as you go.
The problem
A proper Instagram audit is the best sales document a strategist has. It proves you actually looked. It is also hours of unpaid work per prospect, and the shortcut of pasting a profile into a chatbot gives you the opposite of proof: confident claims about posts that do not exist.
What the engine does
One handle in. A signed-off, evidenced audit out.
Reads the grid like a strategist
A verdict on every recent post, the content pillars in play and the palette the account has drifted into. Public posts only.
Scores what moves accounts
Cadence, hashtags, content mix, engagement, captions, top posts against bottom, and the bio. Reels get their own craft score.
Competitor context built in
Up to 3 competitor handles scored the same way, so the audit says where the client stands, not how they look alone.
The strategist still owns it
A branded PDF the strategist can redline by chatting with the system. A human signs it off, every time.
The audit is one document type. The pipeline underneath is general: structured data in, prose that is checked against that data, a branded PDF out. We have pointed the same approach at proposals, client progress reports and pitch decks, and it can produce whatever document your business sends out at volume.
The numbers
19 pages
in the sample below
Summary, grid read, reels, competitors and a ranked action list. The page count moves with the account.
10
ranked actions per audit
In priority order, each pointing at the post or pattern that justifies it.
3 to 6 min
from handle to finished audit
Scrape, scoring, competitor compare and render, end to end. The strategist's read-through comes after.
Why it holds up
Every recommendation must point at real, named posts from the account. Before a PDF ships, a final review pass with no AI in it checks every citation against the actual posts, and anything it cannot tie to real data is dropped, not reworded. The system only ever reads public data, so there is nothing to connect and no client passwords in anyone's inbox.
Inside a real audit
Every page of a finished one.
A complete audit of @psychologiesmagazine, a public account we picked as the sample, rendered by the production engine with two competitors alongside. Nineteen pages, none cut.
Page 1 of 19 · Cover
Arrows, keyboard or swipe. Two pages to a spread on a wide screen. View-only.
The strategist it was built with
“It does in a few minutes what used to take me a day, and it shows its working.”
Every point comes with the actual post behind it, so I'm happy to put my name on it. I read it through, tweak a line or two, and it goes to the client.
White-label, on request
Your brand on every page.
Agencies can license the engine under their own brand: logo, colours, domain. We build the theme, host it and keep improving it; you sell the audits. Send a prospect a full audit the day after you meet them, then run the same audit monthly as client reporting.
Branded as your agency, cover to final page
Pitch tool and monthly reporting from the same system
Not only audits: proposals, progress reports and pitch decks from the same pipeline
Hosted and maintained by us, priced to your volume
Want this under your brand?
Tell us about your agency and we'll run a sample audit on an account you choose, or bring us the document you want generated. Or see the rest of the work.