Applied AI studio · United Kingdom
Bespoke AI systems, built to run in production.
Pipeline is an applied-AI engineering studio. We design and ship custom systems around your real data and the tools you already run: models that read, agents that act, and the guardrails that keep both trustworthy once they're live. Not templates, not another chatbot.
The problem
Most AI never makes it past the demo.
The pilot looked great. It never reached production.
The answer's in the data, split across three systems that don't talk.
Judgement that lives in one person's head, and can't scale.
Thousands of items to review; only a handful actually matter.
A tool that sounds confident and quietly makes things up.
This is work a real system should carry. Properly, and in production.
Inside the systems
Not a chatbot. A system that reads, decides, and acts.
Every system we ship is grounded in your real data, checks its own work, and stops at the edge of anything irreversible. That's the difference between a demo and something you can trust in production.
grounded agent · live run
query·1,555 prospects · matched to Companies House
read·statutory filings parsed · financials extracted
verify·email confirmed by live SMTP handshake, not a guess
answer·grounded in live rows, never model memory
guard·any unsourced claim → the answer is refused
the human still decides
The system does the work and stops at the edge. Anything irreversible waits for one click from you: a send, a payment, a public post.
costed to the cent
1,000 scorecards
$6.06
GPT-5.1 vision scoring on our own platform, every call reconciled to the provider's bill.
1.4M rows
cloned in 13.5 minutes, zero failures
7,536
comments scored on 9 dimensions, every 4 hours
6 weeks
first commit to live, paying software
What we build
Systems, not subscriptions.
- 01
LLM pipelines
Models that read, classify and score at scale: versioned prompts, strict structured outputs, every call costed to the penny.
- 02
Grounded agents
Agents that answer and act only from live data, engineered to refuse any answer they can't trace to a source.
- 03
Systems integration
Wired into the tools you already run (Companies House, Xero, HubSpot, Meta, Mailchimp), signed, rate-limited, fail-closed.
- 04
Data engineering
Siloed, messy data reconciled and made trustworthy, with every figure traceable back to its source.
- 05
Custom infrastructure
When SaaS won't do it: self-hosted fleets, crash-safe job orchestration, even physical networks we build and run.
- 06
Evals & guardrails
Evaluation, red-teaming and human-in-the-loop checkpoints. The discipline that keeps AI safe once it's making real decisions.
In production
“The end product has been a game changer for us.”
We brought Pipeline in to build out a sentiment and audience analysis tool for us, and from start to finish they were top class to work with. They took the time to properly understand what we were trying to achieve and were incredibly thorough in how they approached the build. We're in an ever changing industry, but the team moved quickly, adapted to feedback without hesitation, and genuinely felt like an extension of our team rather than an external supplier.
It's given us a much deeper level of insight into our audience and the performance of our content, and it's something that will directly strengthen how we pitch, deliver and report on campaigns moving forward. It's already adding real value to the business, and we see it as a key part of our competitive edge going into the next phase of growth.
Built in 6 weeks7,536 comments scored on 9 dimensionslive in productionSee more of the work →
How we work
We model your operation before we automate it.
- 01
Map
Before a line of code, we learn how the work actually flows: the data, the decisions, the systems.
- 02
Build
We build against your real systems, in your environment, shipping working software you can see each week.
- 03
Prove
Evals and a human-in-the-loop baseline before anything runs on its own. Nothing high-stakes ships unchecked.
- 04
Run
Deployed, monitored and improved as your business changes. We don't disappear at launch.